Saturday, 17 March 2012

Atom 14: Social Happiness : Spread the design

There lies when you found interesting, you discovered new music album, you found a new design principle, you found an ingenious design object. So what would you do?

Instant discovery leads to more happiness, elated state and a more meaningful day in a chaotic life :-). It seems that this becomes an eventual habit where one prone to find some ecstatic piece of discovery. The shape of such a discovery spreads through quickly into lot of terrains, as what if wished so. But expressions differ. But majorily it creates a sense of happiness to the discoverer, and should live to exist as molecules of expression.  So looking at research stats - "New research shows that in a social network, happiness spreads among people up to three degrees removed from one another. That means when you feel happy, a friend of a friend of a friend has a slightly higher likelihood of feeling happy too." 

The function of design challenge is not only to solve problems and create meaningful interactions. But also look at the happiness factor in a social medium. This medium is to be accounted from the ideation phase - client interaction and implementation as a solution. Design should bring in pleasant discoveries and create the unprecedented tags to the storyboard. It is not about the "Wow" factor which is once again on another plateau of creating rejoice. But this is quite an approach, where smaller targets are produced with astonishing "raised eye-brow" feelings. This is not only looking at the big picture, but profoundly fine tuning at slight reverberations and change of mundane routines. Social happiness will evolve as a part of the end result, and would pursue to exist as "word-of-mouth" and spread around with an intangible feel. It delights and proclaims of its highly valuable existence. It multiplies eventually.

Social network will start flourishing as the butterfly effect, will create the good-will and support one or the team needs. Social happiness is not outward, but an inward process, which commences at the door-step of the owner and will soon return back in lot of promises. Its a good-will factor, that brings in energy to the way work culture been to live across. Social happiness is a mood of living in present and showing commitment to the way of living the tomorrow. 

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